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  Jim Ethridge

  Director, Beef
  Innovations Group


Welcome.  I am glad that you have found our web page.  You are one of over 50,000 users of this site. Our goal is simple, to help you and the industry develop new beef products and/or innovative processes that increase the value and demand of beef for the entire industry.  As you browse the site you will find valuable information on value-added cuts, a link to our culinary site and new product ideas.  However, the most important feature of this site is your ability to dialog directly with our team to help you implement these ideas in your business.  I encourage you to become part of our group by simply clicking on the 'Ask Us A Question' tab and forwarding us a note letting us know how we can support your efforts or the type of information you are seeking beyond what is on the web page.  Thank you again for visiting our site and please feel free to email me directly if you have any questions at jethridge@beef.org.

Welcome to the official site of the
Beef Innovations Group


We are focused on product development with the ultimate goal of assisting you in developing new beef products.

Please explore these pages to find out how we can assist you with our consultative-type services.


Learn everything you need to know about value-added cuts.
Browse through our extensive list of innovative new product ideas.
Learn about the capabilities of our distinguished Culinary Center.
And, call or email us anytime if we can be of assistance.