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Scoping Stage
The scoping stage involves conducting consumer sensory testing to determine if the protocepts developed match the written concept and to get direction on improvements that need to be made. The sensory testing gives us direction for flavor, size and product interest. We also begin a preliminary project investigation using readily available sources to determine technical and market merits.
Deliverables for this stage are:
- Initial product definition
- Prototype development and testing
- Preliminary technical assessment
- Preliminary business and marketing assessment
- Partnership identification
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