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Testing and Validation Stage
In this stage, the product is tested in the market (beta), and commercial plant to verify and validate the manufacturing of the new productm its marketing and production. The consumer needs to like this product better than what they are using right now - this will establish purchase intent.
Deliverables for this stage are:
- Results of in-house tests
- Trial production results
- Consumer in home usage tests
- Customer feedback obtained
- Test market results
- Updated marketing plan
- Updated operations plan
- Updated business and financial analysis
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