The Beef Innovations Group, which is funded by The Beef Checkoff, consists of an impressive line-up of industry experts that include: meat scientists, food scientists, product developers, chefs, consumer research specialists, packaging specialists, and marketers. Our purpose is to act as a catalyst for innovation and for successful new product launches into the market. The Beef Innovations Group doesn’t manufacturer or sell any products, rather, we rely on, and work directly with consumer product manufacturers, packers, and processors that need beef expertise and assistance within the “new product development process” to achieve our goals.

Companies that we have worked with include small start-up companies that need guidance in terms of sourcing materials, manufacturing facilities, and marketing, to large, top-tier manufacturers needing assistance with concept development, muscle fabrication, consumer research, prototype development, and sourcing raw materials, among other items.

Innovation is at our core, and we are constantly looking to the future to find the answers to what is next for beef, how can we do more with less, and how can beef continue to meet consumers’ needs tomorrow, and for years to come. We are truly here to help companies wherever their need may be, and regardless of how big or small the company is.
Site Map Privacy Statement
© Copyright 2013 Cattleman's Beef Board and National Cattlemen's Beef Association.
Internal links within this website are funded and maintained by the Beef Checkoff.| All other outgoing links are to websites maintained by third parties. Read more >

Oklahoma City

Yukon

Tulsa

Stroud

Henryetta

Sallisaw

El Reno

Muskogee

Sayre

Miami

Ponca City

Norman

Shawnee

Weatherford

Moore

Altus

Madill

Calera

Pryor Creek

Drumright

Enid

Owasso

Broken Arrow

Mcalester

Ardmore

Bartlesville

Glenpool

Clinton

Cushing

Claremore

Catoosa

Atoka

Blackwell

Tahlequah

Woodward

Guthrie

Elk City