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> Home > Tools You Can Use > Hispanic Merchandising
The number of U.S. Hispanics is growing four times faster than any other group in the United States. There are currently over 44 million Hispanics in the United States, up from 35 million in 2000. Understanding these customers is key to successful sales in your meat department. Below are links to further information on Hispanic Marketing.
The Hispanic Consumer:
Visit BeefRetail.org to uncover why beef is such an important part of Hispanic culture, and how stocking the right cuts can maximize your beef sales to Hispanic customers.
Presentations:
For further information on Hispanic Marketing, including market demographics and retail pilot test results, presentations are available for download.
POS elements:
Appeal to your Hispanic customers by placing bilingual Spanish/English signage and other point-of-sale (POS) materials in your meat department. Click here for further details.
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