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As we look at the greatest opportunities for innovation and new product success, themes emerge. Learn more about the themes that have caught our eye and see how you can benefit from products that address these market opportunities.



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New Beef Products Are Waiting For You!
We've got the product concepts that can jumpstart your new product development process.

Breakfast Concepts

Tasty beef combined with traditional breakfast foods that are easy to eat and ready for on-the-go lifestyles.  a great way to get your protein first thing in the morning.  A breakfast with beef will give the body strength to tackle the day ahead.

Youth Concepts

Kid tested and parent approved, these concepts are delicious tasting and great for kids, teens and tweens.  Mom's and Dad's like them too!

Convenience Concepts

Who couldn't use a little more time?  These beef concepts fit today's busy lifestyles.  With beef to keep the body going, they can be eaten as a meal or a snack anytime, anywhere.

Want To Learn More?
Contact Jim Ethridge at or call 1-303-850-3313


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Funded by The Beef CheckoffFunded by The Beef Checkoff.
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